Marketing Campaign - Caribou Coffee
For our Spring 2014 marketing campaign, our group picked the new Caribou Coffee on University Ave. Caribou presented a interesting challenge - the variety of other options available, all being closer to the UNI Campus. Some of these two locally owned coffee shops - Side Car Coffee located a block from UNI Campus, and Cup of Joe on Main Street. Also, the UNI Campus has various options to get coffee on campus including the Union, and Biscotti's in the Redecker Center which just started brewing Starbuck's Coffee. The last competitor that we identified to address in our campaign was Starbuck's which is located closer to campus, and still in Cedar Falls. Starbuck's also brings a following, with their branding of consumers.